An antiques and arts ‘dream I never thought was possible’

  • Brickett Allis and Danielle Marie are opening Arts & Antiques on 5 & 10. Recorder Staff/Paul Franz

  • Brickett Allis and Danielle Marie are opening Arts & Antiques on 5&10, renovating a former antiques business. An addition at the rear needed foundation repairs. Sept 14, 2017. Recorder Staff/Paul Franz—Paul Franz

  • Brickett Allis and Danielle Marie are opening Arts & Antiques on 5&10, renovating a former antiques business. Sept 14, 2017. Recorder Staff/Paul Franz—Paul Franz

For the Gazette
Sunday, September 24, 2017

DEERFIELD — Standing inside the former 5 and 10 Antique Gallery, Danielle Marie is wearing her great-grandmother’s Polish glass necklace, weeks away from achieving “a dream I never thought was possible” — an antiques and arts store, inspired by her great-grandmother’s love for antiques.

Arts and Antiques on Routes 5 and 10 will soon open in the clapboard building at 717 Greenfield Road, selling local art and antiques, with retail floor space for local artisans available to rent. Rates range from $2.40 to $2.75 a square foot per month, depending on contract length.

“Pinterest-ey, Etsy-ish, but in real-life,” explained Brickett Allis, Greenfield’s Town Council president and Marie’s partner, in business and life. “People who make their own wares and items can sell them here.”

The 5,300-square-foot building has been gutted, overhauled, and should be ready for a soft opening at the end of the month. Renovations include added insulation, handicapped accessibility changes, upgraded windows, a new foundation in the back, reinforced support beams and paint. Inside, artisans may rent booths, and there’s space for items from Allis’ and Marie’s mostly online business, DB Vintage and Antiques.

They decided to open on Routes 5 and 10 because their online business needed space to expand.

“People are excited about this. We wanted to keep the ‘5 and 10,’ that’s what people know,” Marie said. Her great-grandmother “used to take me antiquing and to tag sales. She is where this all started.”

Allis, who’s tackled the project as a full-time endeavor, called Routes 5 and 10 “antiques alley, that’s what we coined it,” and said they’re optimistic about capitalizing on the region’s tourism industry. In that stretch of road from Deerfield to Greenfield there are many local antiques dealers. Historic Deerfield puts on craft and antiques shows throughout the year. There’s also Yankee Candle, Magic Wings Butterfly Conservatory and Gardens, and other businesses like Andy’s and The Oak Shoppe.

“If you have more than one antiques show, it brings in business for each other,” Allis said. In one drive, “you can hit all the places.”

According to public property records, the building, built in 1948, is valued at $336,700, and is on 4.6 acres of land. The 5 and 10 Antique Gallery closed a few years ago. The building was sold to People’s United Bank in 2015. Over the years, it’s been an antiques store, furniture business, and open air farm stand.

With opening day just around the corner, Marie said they’re looking for local artisans interested in retail space.

“Antiques, vintage arts, crafts. We want to cater more toward local, it doesn’t need to be high-end,” Marie said.

On Thursday, one artist traveled all the way from New York to look at the building, which is still under construction. For more information about rates call Marie at 413-687-8929.