A message from the publisher

  • STAFF PHOTO/CAROL LOLLIS STAFF PHOTO/CAROL LOLLIS

Pioneer Valley Publisher
Published: 2/4/2021 8:41:54 PM

On Jan. 18, I started what I believe to be one of the greatest jobs a person could have — publisher of a community newspaper. In fact, I got several great jobs that day as I began my new role as publisher of Newspapers of New England’s Pioneer Valley titles, the Daily Hampshire Gazette, Greenfield Recorder, Athol Daily News, Amherst Bulletin and Valley Advocate. So now I have the distinct pleasure of getting to know the readers, advertisers and civic/political leaders across the western Massachusetts communities these newspapers cover.

My father was a newspaper junkie — he read five papers a day. (Two were delivered, and three out-of-state papers were bought at the local pharmacy.) I had a paper route from age 10 to 17. So maybe my career was predestined before I had a chance to even think about it. Regardless of how I got here, I have so enjoyed the wild and sometimes bumpy ride I have been on for 31 years.

Though most of my time has been spent selling print and digital advertising solutions to local businesses, I’ve worked in other departments and have always felt a deep connection to the work our journalists do and the important role we play in society.

We’re the eyes and ears for what’s happening in our communities. Without a community newspaper, local news goes unreported, and government and institutions are left unaccountable. Imagine how you would keep abreast of what’s happening in your local schools and the education budgets that fund them, if not for a reporter asking the questions on your behalf.

It’s no secret that newspapers are facing challenges on several fronts today, from more digital competition for advertising dollars (the lifeblood of our revenue stream for decades) to society’s increased dependence on social media to provide all the news that people think they need, for free. But the truth is that our audiences have never been greater than they are now. And we have more solutions now to help small businesses grow and be successful in a digital world than we ever had in our print-only days.

Despite the challenges, the business has never been so exciting. The digital world moves more quickly than analog, and that means every day we work on finding new and different ways to help our business thrive into the future. From digital-only content such as video and podcasts, to digital marketing services including website development, search marketing and social media management for businesses, we have so many more options available to us and our community partners.

To our readers: If, like many in our community, you have been a loyal subscriber of ours, I thank you. If you do not now, or have not ever subscribed, please check us out. Whether in print, digital or both, give us a look. I think you’ll enjoy being better informed about the place you call home.

To our advertisers — whether things are going well now, or you are struggling due to COVID-19, let us work with you to build a plan to grow your business for the long term. From our award-winning mass reach products in print or on our websites, to targeted solutions reaching only your best prospects, we can do it all. Give us a shot.

To our community partners — like you, we are committed to making our region a better place to live, work, play and raise a family. It is my goal to find a way to work together that helps both of us thrive. We want to support you. I ask that you help support us as well.

The media and marketing worlds are transforming rapidly. Know that every decision we make is about ensuring our future as your community resource for many years to come. We want to grow with you and support you and your business.

When you spend years working in companies that are 150-200 years old or more, you learn pretty quickly that there are entities greater than yourself. It’s humbling to be given the opportunity to lead institutions with over 200 years of history like the Daily Hampshire Gazette and Greenfield Recorder. I view myself, along with my colleagues, as a steward of these special places. I hope you will join me for my tenure.

Feel free to reach out with questions, comments or ideas at spalmer@nnenews.com. I look forward to meeting you.




Daily Hampshire Gazette Office

115 Conz Street
Northampton, MA 01061
413-584-5000

 

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