FLORENCE — Artifact Cider Project will serve as a major business sponsor for Kestrel Land Trust by making an annual gift from sales of its expanded line of cider, Feels Like Home.

Kestrel members celebrated the new partnership last week in a private event at the Artifact Cider Project taproom in Florence.

Kestrel will use the revenue from to support its mission to conserve and care for forests, farms and public lands in the Connecticut River Valley.

Cambridge-based Artifact Cider Project, which has a production cellar and taproom in Florence, expanded its Feels Like Home line in September. The company says its partnership with Kestrel highlights its commitment to sustainability and local land conservation by giving back to the region from which its apples are primarily sourced.

Launched in 2014 by co-founders Soham Bhatt and Jake Mazar, Artifact Cider Project creates all-natural craft hard cider. The Feels Like Home brand, with classic, blueberry, double rum and extra juicy flavors, come in plaid cans that include Kestrel’s logo on the back.

Mazar has supported Kestrel in the past with his other business, Wheelhouse catering, which sources most of its ingredients from farms around western Massachusetts, including some that have been conserved by Kestrel.

“I’ve been lucky to have a personal connection to Kestrel over the years,” Mazar said.

Monica Green, Kestrel’s development director, said that “the concept of ‘home’ in the Valley is one that resonates deeply with us at Kestrel, as we see preserving what people love about the land as a fundamental way to honor the place we all call home.”

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