Northampton pastry shop La Fiorentina to close doors in August

  • La Fiorentina, at 25 Armory St. in Northampton, opened in 1991. There are two other outlets, one in Springfield and another in East Longmeadow. STAFF PHOTO/MICHAEL CONNORS

Staff Writer
Published: 7/26/2019 11:37:10 PM

NORTHAMPTON — La Fiorentina, a popular pastry shop at 25 Armory St. that has operated since 1991, is closing in August.

Mauro Daniele, general manager of the Northampton store whose family owns the business, said Thursday they decided not to renew their lease and are tentatively scheduled to close Aug. 11.

Daniele said there were multiple reasons for the store’s closure, but that the main one was because his family does not own the building where the shop is located. He did not elaborate further on any other reason that may have led to the store’s imminent closure, but said his family had been contemplating the decision for a while.

La Fiorentina has two other stores that will remain open, he said, one in Springfield that opened in 1946 and another in East Longmeadow that opened in 1996.

Daniele said he will miss the relationships his family has built in the city, having served customers in Northampton for the past 28 years.

“We’ve made a lot of friends here,” he said.

Francesca Belovin, 55, of Acton, was inside La Fiorentina on Thursday waiting to meet up with her sister when she learned the pastry shop would be closing soon.

Belovin said she had lived in the area in the past, and used to frequent the business ever since its opening in the early 1990s. Now she comes to La Fiorentina a few times a year and said she loves its bear claw pastries.

“That’s terrible,” she said in response to the news. “They have good desserts and coffee and tea and stuff, and it’s just a great place to hang out.”

Belovin was not the only patron who was sad to hear of the shop’s closing. Just around the corner, Amy Doyle, 44, of East Longmeadow, works at Northampton Wools and was upset to hear La Fiorentina was closing.

Doyle said workers at the store get coffee and tea there on a regular basis, and they often buy macaroons and other pastries to share at work. Her kids especially love the chocolate-covered strawberries, she said, and will most likely be devastated by the store’s closing.

“It’s disappointing,” Doyle said. “There’s not a lot of bakeries in town, so it’s kind of nice to go there.”

A hot spot for workers at stores downtown, La Fiorentina has been Marathon Sports Manager Danny O’Heron’s favorite place to get espresso before opening the sports supply store on Pleasant Street.

O’Heron, 27, of Holyoke, said he’s been going to the shop almost every day for six months — though he doesn’t often get any pastries.

“It’s low-key, no music, quiet,” he said. “I just go in there and sit down, start the day and go on my way.”

Right across the street, at 16 Armory St., David Pesuit, owner of The Accident Analysis Group, said he’s been taking trips to La Fiorentina since 1995, when he moved his practice into its current building.

Pesuit said he occasionally takes clients to La Fiorentina for meetings, and still takes a trip to the shop a few times a week for corn muffins.

“The coffee is very good and I’ve probably had more than 1,000 corn muffins,” he joked. “Maybe 3,000 since 1995. I used to buy it every day.”

Douglas Renick, 80, of Florence, said he doesn’t frequent La Fiorentina too often, but when he did, it was to take home desserts.

Renick said his wife visits store more regularly than he does, and often meets up with friends and has meetings inside. He said he moved to the area in 2004 and was sad to hear of the store’s closing.

“It’s a good place, but there are lots of places, though. Things come and go,” he said.

The store’s location was in a perfect spot, Renick said, noting that he thought the space lent itself to people being able to meet up and talk.

“It’s kind of nice that way,” he said.

Michael Connors can be reached at


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