L.L. Bean, 110 Grill open doors in Hadley

  • Customers coming and going from the newly-opened L.L. Bean in Hadley. STAFF PHOTO/CAROL LOLLIS

  • Customers coming and going from the newly-opened L.L. Bean in Hadley. STAFF PHOTO/CAROL LOLLIS

  • Emily Biggs of Northampton waits on Ernie Carbone of Chester at the new L.L. Bean store in Hadley. STAFF PHOTO/CAROL LOLLIS

  • The front entrance of the new L.L. Bean store in Hadley. STAFF PHOTO/CAROL LOLLIS

Published: 10/21/2019 6:49:57 PM

HADLEY — Before having a grand opening for the first L.L. Bean store in western Massachusetts Friday morning, customers lined up outside the Route 9 site as part of a promotion to receive one of 200 free gift cards being handed out.

Continuing with campfires and s’mores, apple cider, live music, games and prizes and a visit from the L.L.Bean Bootmobile during the weekend, the celebration marked the arrival of one of three new stores at a recently completed 25,000-square-foot plaza at the main entrance to Mountain Farms Mall.

Joining L.L. Bean, which has a 15,000-square-foot store, are a 110 Grill restaurant, which opened Wednesday, and a Five Guys Burgers and Fries that will be ready later this fall.

Greg Elder, L.L. Bean’s retail vice president, said the new store will be a place to help area residents and visitors take advantage of outdoor opportunities in the region.

“Our new store will be a showcase for great outdoor products and a resource for anyone looking to get outdoors,” Elder said.

The store, which has 50 employees, features L.L. Bean’s active and casual apparel, outerwear, footwear and various other items used for outdoor recreation. It will also have a variety of free programming throughout the year, under the Outdoor Discovery Programs banner, including in-store product demonstrations, map and compass clinics, guest speakers, hiking and biking outings and community-service activities.

As part of the opening, L.L.Bean is donating $10,000 to the National Park Foundation to support the New England National Scenic Trail, which passes through the Holyoke Range.

L.L. Bean has five other stores in Massachusetts, located in Boston, Burlington, Dedham, Mansfield, and Mashpee.

It comes to a Route 9 corridor with two other stores that also focus on outdoor recreation apparel and footwear, including Sam’s Outdoor Outfitters at 227 Russell St., in a 10,600-square foot stand-alone building about a mile away, and the Eastern Mountain Sports store that has been at Mountain Farms since relocating to the site in 2004.

For 110 Grill, the Hadley location is the 28th in the chain and has 150 seats in a 5,200-square-foot space, serving both modern American fare and gluten-free and dietary restricted menus that reflect allergy awareness. The restaurant also features a horseshoe-shaped bar with adult beverages and handcrafted cocktails.

Scott Merzbach can be reached at smerzbach@gazettenet.com.


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