A sweet honor: Herrell’s Ice Cream owner to enter state hall of fame

  • Judy Herrell, owner of Herrell’s Ice Cream in Northampton, will be inducted into the Massachusetts Restaurant Hall of Fame later this month. GAZETTE FILE PHOTO

Staff Writer
Published: 10/15/2018 12:11:52 AM

NORTHAMPTON — Judy Herrell, owner and operator of Northampton’s illustrious Herrell’s Ice Cream, will be inducted into the Massachusetts Restaurant Hall of Fame later this month.

“Never in a million years did I think that they would choose me,” Herrell said.

The downtown business owner didn’t know someone had nominated her for the honor until the Massachusetts Restaurant Association called to tell her she’d been picked.

“I never see myself as well-known but I guess I am,” she said.

Founded in 1973 by Steve Herrell, Judy Herrell’s former husband and longtime business partner, Herrell’s was among the first ice cream business to incorporate brand-name cookies and candies into its ice cream.

Today, in addition to its Northampton location on Old South Street, Herrell’s has a franchise in Huntington, New York. Additionally, Herrell’s wholesales its ice cream, baked goods, and dairy-free deserts to a number of other locations, known as “spots,” as well as a mobile Herrell’s on the Move business. Since 2016, Herell’s Northampton location has also been a certified Kosher restaurant.

Herrell had nothing but praise for the Massachusetts Restaurant Association.

“They’re a wonderful organization,” she said.

Herrell noted that the association helps restaurants get reasonable insurance fees and find distributors. She also said that it has a lot of useful data available, such as percentages of failing restaurants, average restaurant profit margins, and where one can find the best employees.

“Most restaurants in the Valley are members or will use their information,” she said.

Herrell’s induction will be celebrated at the Massachusetts Restaurant Associations’ biannual Hall of Fame Dinner on Tuesday, Oct. 23, at the Royal Sonesta Hotel in Cambridge.

Other people being inducted this year are Nancy Matheson-Burns, president and CEO of Dole & Bailey, a restaurant supply company based in Woburn; Pizza restaurateur Ron Emma, and Pat Moscaritolo, president and CEO of the Greater Boston Convention & Visitors Bureau in Boston.

Herrell said that she’d never been to an event like the dinner before.

“I think it’ll be a lot of fun,” she said.

Bera Dunau can be reached at bdunau@gazettenet.com.

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