Following Easthampton success, GiGi’s Self Storage opens second facility in Greenfield

  • Jenna Conz in the new climate-controlled GiGi’s Self Storage facility at 289 Wells St. in Greenfield. Staff Photo/Paul Franz

  • GiGi’s Self Storage at 289 Wells St. in Greenfield. Staff Photo/Paul Franz

  • Jenna Conz in the new climate-controlled GiGi’s Self Storage facility at 289 Wells St. in Greenfield. Staff Photo/Paul Franz

Staff Writer
Published: 9/21/2022 4:19:39 PM
Modified: 9/21/2022 4:19:00 PM

GREENFIELD — With their Easthampton facility going strong, Jenna Conz and Tony Gleason II opened a GiGi’s Self Storage facility a few weeks ago at the former duMONT Company building at 289 Wells St.

Conz said earlier this month they have rented eight of the 12,000-square-foot facility’s 84 units, which range in size from 5 feet by 5 feet to 20 feet by 15 feet. They also plan to add drive-up exterior units.

“We did a feasibility study on the self-storage industry within western Mass., and both Easthampton and Franklin County/Greenfield were very viable areas. The demand was there,” Conz said, standing outside the Greenfield facility. “So we knew that if we kind of built it, they would come, so to speak.”

She and Gleason said their business offers something unique to Franklin County.

“Greenfield was lacking on climate-controlled storage,” Gleason noted. “I think it’s a great business and we’re hoping that it fills up quick, and it’s already starting.”

Conz explained the cost of renting varies based on a unit’s size. All leases are month to month.

“I’ve always had rental properties and just really appreciated the tenant-landlord relationship, and this just seemed like a natural extension,” she said of her inspiration to start a self-storage business. “And the demand’s there. One out of every nine households in the country has a storage unit, and it’s continued to grow as the housing market kind of ebbs and flows. So it’s definitely an industry that’s very in demand, will be a constant need, and it was a great way to kind of pivot what I was doing (as marketing manager at Baystate Health).”

The Wells Street building had been the site of The duMONT Company, which manufactured industrial broaches, until Eric Hagopian bought that business in September 2016 and consolidated it with three other companies into a 24,100-square-foot Deerfield factory in 2019, rebranding as Pilot Precision Products. The Wells Street building was purchased a few years ago by Gleason’s father, Tony Gleason Sr., who has since retired. Conz and the younger Gleason is now in the process of acquiring ownership.

Conz explained “GiGi” is her family’s nickname for her. She said her twin nieces suggested she use the nickname for her business.

She said she and Gleason inherited some great tenants when they purchased the Easthampton self-storage facility, which had not yet been fully utilized at the time. Thirty of the 48 units were rented when they bought the facility. The partners grew that facility to 115, which are now all rented, and plan to get to 200 when their final build-out phase is completed.

“It’s been met with really great success and appreciation from the community,” Conz commented. “We’ve filled it up really quickly and so we’re hoping to do the same here as well.”

Gleason mentioned his great-grandfather started in the industry in 1902. Conz said she has known the Gleason family her whole life.

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