Racy rap video filmed at Cindy’s Drive-in raises eyebrows — and profile

  • Cindy’s Drive-In, a popular Granby restaurant known for its long hot dogs and extensive ice cream menu, on Tuesday. STAFF PHOTO/JACQUELYN VOGHEL

  • Cindy’s Drive-In, a popular Granby restaurant known for its long hot dogs and extensive ice cream menu, on Tuesday, Nov. 20. STAFF PHOTO/JACQUELYN VOGHEL

Staff Writer
Published: 11/23/2018 12:37:16 AM

GRANBY — Cindy’s Drive-In may be closed for the season, but the popular, family-owned restaurant has been raising eyebrows among Granby residents after it served as the setting of a racy music video for rapper Troy Ave.

The Brooklyn-based rapper’s “Ice Cream” music video, which was released on Nov. 14, features explicit lyrics and several women wearing revealing bikinis and dancing provocatively in the restaurant while suggestively eating soft-serve. One woman, clad in a marijuana-patterned bathing suit, is shown being showered in rainbow sprinkles.

The video and the single’s cover art also feature Troy Ave sitting on the roof of the restaurant, with the Cindy’s Drive-In sign visible.

White Ape Films, the company that directed the music video, is based out of Chicopee, according to its LinkedIn profile, and has worked with Troy Ave multiple times in the past.

Cindy’s owners, Cynthia and Anthony Maloni, could not be reached for comment on Tuesday or Wednesday. White Ape Films, while not available for comment during the same time period, referenced media coverage in an Instragram post, writing in the caption, “When you try to be lowkey.”

The restaurant’s involvement with the music video has been a hot topic of discussion in town and on social media, several Granby residents said — and it has been met with a range of reactions, from amusement to shock. Cindy’s has been a fixture in Granby for decades, and some regulars were disturbed that it was featured in the music video. “I thought it was a little disgusting,” said one woman. “What the women wore … not good.”

Manny Rivera of Five Corner Cuts salon said that the owners “should have done their homework” and spoken with the director about the song’s lyrical and video content before agreeing to let the rapper use their location for the music video. But, he added, the crew also should have been open about the video’s content.

Rivera added that if the public has been familiar with Cindy’s and its owners for years, they shouldn’t judge the restaurant based on the video. 

“Just because the video came out to be like that, you shouldn’t expect that those are the morals of the people who run the place,” Rivera said.

Rivera, who lives in West Springfield, said that he hasn’t been to Cindy’s himself but that the restaurant is popular among his clients. 

While some residents have been critical of Cindy’s, Rivera doesn’t expect that the controversy will hurt the restaurant’s business. 

“I think the younger kids will see it as the new hot spot,” Rivera said.

Joseph Bessette of Granby said that he has been to Cindy’s many times and doesn’t have any problems with the restaurant appearing in the video.

“I can see where people are all upset about it, but personally speaking it doesn’t bother me,” Bessette said.

While Bessette was not offended by the video’s content, he acknowledged concerns of the restaurant’s customers: “If it’s family-oriented,” he said, “they probably shouldn’t have done that.”

Albert Bessette, Joseph’s brother, took no issue with the restaurant’s appearance in the music video.

“I thought it was cool,” he said. “I liked it. It puts Granby on the map.”

Jacquelyn Voghel can be reached at jvoghel@gazettenet.com. 

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