NORTHAMPTON — Walking into Deep Thoughts Record Shop on Market Street, one first notices the sounds emanating from the store’s speakers. Sometimes it’s the cacophony of avant-garde jazz music, other times it can be the more familiar voice of Phil Collins singing “Invisible Touch.”

Deep Thoughts opened at the start of November after moving from Boston’s Jamaica Plain neighborhood to downtown Northampton, at 5 Market St. Though news of the record store’s move may have come as a shock to Boston residents, it’s been a long time coming for husband and wife owners Nick Williams and Alaina Stamatis, who have called the Pioneer Valley home since 2018.

“When we decided to have a family, we moved back here and were running the store with a lot of great help from our Boston crew,” said Williams, who first came to the area in 2013 to attend Hampshire College, and who now lives in Montague. “We spent six years coming out [to Boston] on the weekends, and at a certain point, it just seemed to make more sense to have a family business where everything’s all close by.”

While it developed a reputation as a psychedelic record store in Boston, a quick browse through the store’s vinyl LP records, CDs and cassette tapes reveals music from all genres and decades, with prices ranging from $2 to $200. There’s vinyl records of famous albums liked Bob Dylan’s “Bringing It All Back Home,” Talking Heads’ “Remain in Light” and David Bowie’s “Aladdin Sane,” but also music from more obscure genres like 1970s German electronic music and 1930s Mississippi blues.

“We had accumulated — hoarded — so much stuff, which we’re still working through,” Williams said. “Like, underneath every shelf and behind this false wall, stacked at the very top are just unpriced records.”

But records aren’t the only thing sold in the store. There are vintage clothing lines racks in store’s back area, and bins containing old comic books and literature on artists like the Beatles and Bruce Springsteen. Some of the vintage clothing comes from another local valley business, Great Hauls clothing store in Turners Falls.

“Sometimes somebody brings their friend or partner or mother or child into the record store, and they’re not a record person,” Williams said. “There’s been a group of young people I’ve noticed who have come in and made a beeline for the back. I’m really psyched about that.”

Though Northampton is significantly smaller than Boston (the record store’s old neighborhood, Jamaica Plain, has a bigger population than Northampton), Williams and Stamatis say there’s more foot traffic in Northampton’s downtown, and they’re surrounded by more retail businesses than when they were in Boston. The store also doesn’t sell any of its products online — something Williams says keeps the customer base local instead of shipping records out to big cities like New York and Los Angeles. Having a large student population nearby doesn’t hurt either.

“It is amazing being here and being near all the colleges,” Stamatis said. “Where we were in Boston, we felt like maybe we were getting a lot of college kids, but it’s clearly so much more here, which we love because their buying patterns are different from everybody else’s.”

Deep Thoughts first opening week featured a live experimental poetry reading, in keeping with its tradition of holding live performances, made easier in Boston due to that location having a basement area. Though the Northampton space is smaller, Williams still expressed interest on holding some live shows in the future.

“We’re certainly not looking to have drum sets or loud amplifiers or anything like that. You could maybe wheel these clothes out and put a little jazz combo in the back,” Williams said. “I definitely found doing events is cool, just bringing in people from the community.”

Despite it’s already impressive collection, Williams says the store always is accepting new records, and people are welcome to come in and sell any old music they have lying about.

“The accumulation must never stop,” Williams said.

Alexander MacDougall can be reached at amacdougall@gazettenet.com.