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Celtics ruin Nets’ return to national TV, 115-85

  • Boston Celtics forward Paul Pierce (34) passes the ball as Brooklyn Nets guard Joe Johnson (7) and forward Andray Blatche (0) defend in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Boston Celtics forward Paul Pierce (34) passes the ball as Brooklyn Nets guard Joe Johnson (7) and forward Andray Blatche (0) defend in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Boston Celtics forward Paul Pierce (34) passes the ball as Brooklyn Nets guard Joe Johnson (7) and forward Andray Blatche (0) defend in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Boston Celtics forward Paul Pierce (34) passes the ball as Brooklyn Nets guard Joe Johnson (7) and forward Andray Blatche (0) defend in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Boston Celtics forward Paul Pierce (34) dunks in the first half of their preseason NBA basketball game against the Brooklyn Nets at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Boston Celtics forward Paul Pierce (34) dunks in the first half of their preseason NBA basketball game against the Brooklyn Nets at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Boston Celtics forward Paul Pierce (34) dunks in the first half of their preseason NBA basketball game against the Brooklyn Nets at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Boston Celtics forward Paul Pierce (34) dunks in the first half of their preseason NBA basketball game against the Brooklyn Nets at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Brooklyn Nets guard Joe Johnson (7) drives against Boston Celtics guard Courtney Lee (11) in the first half of their NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Brooklyn Nets guard Joe Johnson (7) drives against Boston Celtics guard Courtney Lee (11) in the first half of their NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Brooklyn Nets guard Joe Johnson (7) drives against Boston Celtics guard Courtney Lee (11) in the first half of their NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Brooklyn Nets guard Joe Johnson (7) drives against Boston Celtics guard Courtney Lee (11) in the first half of their NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

    Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

  • Boston Celtics forward Paul Pierce (34) passes the ball as Brooklyn Nets guard Joe Johnson (7) and forward Andray Blatche (0) defend in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Boston Celtics forward Paul Pierce (34) passes the ball as Brooklyn Nets guard Joe Johnson (7) and forward Andray Blatche (0) defend in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Boston Celtics forward Paul Pierce (34) dunks in the first half of their preseason NBA basketball game against the Brooklyn Nets at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Boston Celtics forward Paul Pierce (34) dunks in the first half of their preseason NBA basketball game against the Brooklyn Nets at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Brooklyn Nets guard Joe Johnson (7) drives against Boston Celtics guard Courtney Lee (11) in the first half of their NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Brooklyn Nets guard Joe Johnson (7) drives against Boston Celtics guard Courtney Lee (11) in the first half of their NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA preseason basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)
  • Brooklyn Nets guard Tyshawn Taylor (41) shoots over Boston Celtics guard Jason Terry (4) in the first half of their preseason NBA basketball game at Barclays Center, Thursday, Oct. 18, 2012, in New York. (AP Photo/Kathy Willens)

Courtney Lee also had 18 for the Celtics in a rematch of the Nets’ 97-96 victory in Boston two nights earlier. The Nets rallied to pull that one out even while resting their starters, but they fell too far behind in this one for a comeback.

Jason Terry made all five of his 3-point attempts for 15 points and Pierce was 4 for 4 behind the arc as the Celtics shot 56.5 percent overall from the field and 11 of 19 (58 percent) on 3-pointers.

Brook Lopez scored 14 points for the Nets, who lost for the first time in four preseason games. All-Star guards Deron Williams and Joe Johnson shot a combined 6 of 22 from the field.

The game was televised by TNT, the Nets’ first national TV appearance since a March 30, 2011, game at the Knicks. But while the Nets’ $1 billion new arena and upgraded roster are earning them plenty of recognition, their game doesn’t look quite ready for prime time, yet.

Still, they earned praise before the game from Celtics coach Doc Rivers, who said the Nets’ rebirth in Brooklyn was “terrific.”

“I’ve been in the league a long time. Never seen a team rebrand themselves in six months,” he said. “It’s like this is a whole — it is a new franchise. But it feels that way, it feels like this is different, like they just plucked this team out of the space and all of a sudden they’ve got a hell of a team in our division that wears black uniforms.”

But Rivers’ team has ruled the Atlantic Division for five years, and Pierce and the Celtics seemed to send a message they plan to keep it that way.

Rajon Rondo had 14 points and nine assists, and Kevin Garnett finished with 14 points for the Celtics.

Boston had been 0-3 against NBA teams. Its only preseason victory before Thursday was during their two-game European trip.

The Celtics forced three turnovers and hit their first four shots while racing to a 9-0 start. Boston led 27-15 after one and extended the lead to 19 on a couple of occasions in the second before taking a 59-44 lead into the locker room. The Celtics shot 56.5 percent in the first half.

The only negative for the Celtics in the first half was when Pierce hurt his left ankle after making a 3-pointer in front of his own bench. He went to the back to get the ankle re-taped and returned to start the second half, even shaking off another fall when Johnson pushed him out of bounds on a fast break for a flagrant foul.

Brooklyn trailed by 14 early in the third before Boston ran off eight straight, opening a 73-51 bulge on Garnett’s jumper with 6:29 left in the period. The Nets got back within 14 after three before the Celtics blew it open again.

Celtics forward Brandon Bass sat out the second half with a sore right ankle. Reserve guard Leandro Barbosa, who signed with the Celtics on Thursday, was not available due to pending visa paperwork.

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