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Valentine’s Day by the numbers (with video) 

  • Frank Boyden, owner of Knowles Flower Shop in Amherst, makes an arrangement Tuesday.<br/>JERREY ROBERTS

Valentine’s Day by the numbers

∎ The average American is expected to spend about $130 on Valentine’s Day, up $5 from a year ago, according to the National Retail Federation.

∎ Candy accounts for $66.

∎ Flowers ring up at $47.

∎ Jewelry amounts to $26.

∎ Clothing and gift card spending, at $20 each, round out the list.

∎ Men spend an average of $175 compared to women at $88, the survey found.

∎ According to the Society of American Florists, 224 million flowers were produced for Valentine’s Day last year, making it the top single-day holiday for florists.

∎ Sales are higher during Christmas and Mother’s Day, but those holidays stretch over a longer period.


Area retailers feel the love as romance offers one-day surge

Tuesday, February 12, 2013

NORTHAMPTON — Florist John LaSalle let out a sigh Tuesday when asked how many roses and other flower arrangements he expects to sell on Valentine’s Day. “I have no idea, we’ve never really counted,” said LaSalle, the third-generation owner of LaSalle Florists Inc. in Whately. “We probably sell 1,500 to 2,000 roses, plus lots of other flowers.” The shop’s staff …

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