B2BID: Courtney Hill Wulsin, Window of Heaven Acupuncture & Yoga,
NAME: Courtney Hill Wulsin
TITLE: Owner, Window of Heaven Acupuncture & Yoga, 25 Main St., Suite 221A, Northampton, which is moving to 94 King St., Sept. 1.
WHEN THE BUSINESS STARTED: 2012
HOW MANY ON YOUR STAFF: Just me.
WHAT YOU DO: I am an educator and advocate for women’s health. My wellness blog and yoga teaching focus on body awareness and introducing people to the subtle aspects of their bodies. My acupuncture and Chinese herbs practice is designed to bring balance back into women’s lives by regulating menstrual cycles, improving sleep and restoring energy levels.
EXPERIENCE: My background is a variety of body experiences, from running to rowing to dancing with a nearly 20-year personal yoga practice. I am a 500-hour registered yoga teacher with seven years of teaching experience. I studied Chinese Herbal Medicine and Japanese Style Acupuncture at the New England School of Acupuncture. I am also a prenatal and postpartum doula.
THE MARKET: My market is mothers, expectant mothers and women wanting to be mothers. A woman supported during her pregnancy will have an easier birth and feel more empowered to nourish her health with a newborn.
HOW YOU REACH OUT TO IT: My website, Facebook, and I teach four yoga classes a week at the Hampshire Regional YMCA (including one prenatal yoga class).
WHAT FINANCING HURDLES HAVE YOU FACED AND HOW HAVE YOU HANDLED THEM? There is a messy connection around money spent on health care, self-worth and responsibility. Over the years I’ve helped a lot of people at a discounted rate and found that the level of self-responsibility those clients brought to the work was sometimes very different than those who paid full price. It is also frustrating to see someone struggle from chronic pain and not make lifestyle changes to afford care. I strive to teach people how much self-care costs in the short term and how much money a person saves from being healthy.
KEY TO SUCCESS: Listening deeply, intuiting what is not said and demonstrating compassion.
CHALLENGES: As a postpartum advocate, it is an enormous challenge to convince a mother with a newborn that her health is important. Most of the postpartum work I do is two or five or 40 years after a woman gives birth.
MISSTEP YOU LEARNED FROM: When I started practicing I utilized the tools for inducing labor that are taught in school and was responsible for a few very challenging births. That experience led me to specialized training to support pregnancies from week 38 to 40 with ‘Birth Preparation’ rather than last minute ‘induction’ at 41 weeks. The births I have since supported were shorter, empowered and peaceful.
WHAT OTHERS COULD LEARN FROM YOU: I teach people what ideal health looks and feels like and how to make it happen.
WHO HELPED MENTOR YOU PROFESSIONALLY: Patty Townsend of Yoga Center Amherst; Michelle L’Esperance, of Warm Welcome Birth; and Jo Bunny, massage therapist.
TOP GOALS FOR 2014: Begin releasing short breathing meditations that can be downloaded for any practitioner, anywhere in the world.
ADVICE FOR OTHERS SEEKING BUSINESS SUCCESS: Know your individual weaknesses and what tasks zaps your energy, then find someone great to do them or find a way to avoid them.
PARTING THOUGHT: A woman’s health is her key to productivity, confidence and successful relationships. Don’t try to change your life until your body is strong enough to fulfill your wishes. Nourish the self and the rest will follow.
The B2B ID is compiled by Janice Beetle of Beetle Press in Easthampton, a PR and communications firm. www.beetlepress.com. To suggest a subject for B2B ID, email Beetle at email@example.com.