Daily Hampshire Gazette - Established 1786
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Dave Satkowski

Job title and company: Owner, Deerfield Cabinets, 55B Main St., South Deerfield

Age: 57

Your duties: Everything: kitchen and bath design, measuring windows, estimating construction costs, budgets, ordering, delivery, billing and follow-up, developing new products, advertising, you name it.

How did you land your job? After the company I worked for went out of business a couple of years back, I’d been looking for the right opportunity to use my business connections throughout the area and the good will I had built up with those customers. Not finding the perfect situation out there, my wife, Ann, and I decided to start our own business.

What’s most challenging about your work? Balancing the desire to be “on the road” looking for new business, and the necessity of staying in the showroom doing all the ordering, billing and quoting required.

What do you like about your job? There is definitely satisfaction in getting customers the kitchen they always wanted at a cost that doesn’t break the bank. Or providing the replacement windows that people have always wanted to do, and who finally take the plunge to realize that it was the best possible thing they could have done for their budget and their home.

What is your key to success? Treating people honestly and giving each customer the attention to their project that they should expect.

Following through to the end of the project and being sure they are happy with the result.

How do you feel the Valley economy will fare this year? All signs are very good. We are off to a great start to the year and expect much the same for the year ahead.

Why did you choose to do business in the Valley? This is where Ann and I have lived for nearly 30 years and all my business contacts are here.

Who has helped mentor you professionally? Over my many years in sales I would like to think that I have learned from everyone I have worked with. Sometimes what to do and sometimes what not to do. Sales is a very personal job; what works for you may not work for me, and vice versa. Name a few of your goals for the coming year: To be better organized and make time for family and friends — not so easy when starting a new business!

Tell us a little-known fact about you: I’m an excellent dancer.

What is your advice for others seeking business success? Have products or services that you truly believe in and treat people as you would like to be treated. Don’t make promises you can’t keep and do what you say you will do.

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