Cocktails comeback on Center Street: Renovated Green Room in Northampton reopens under new owners

Will Triennens, Perrin Hendrick, co-owners of The Green Room, with Anthony Brocatto, the manager in the newly renovated Green Room opening this week.

Will Triennens, Perrin Hendrick, co-owners of The Green Room, with Anthony Brocatto, the manager in the newly renovated Green Room opening this week. STAFF PHOTO/CAROL LOLLIS—

Will Triennens, Perrin Hendrick, co-owners of The Green Room, with Anthony Brocatto, the manager in the newly renovated Green Room opening this week.

Will Triennens, Perrin Hendrick, co-owners of The Green Room, with Anthony Brocatto, the manager in the newly renovated Green Room opening this week. STAFF PHOTO/CAROL LOLLIS—

By ALEXANDER MACDOUGALL

Staff Writer

Published: 03-18-2024 2:31 PM

NORTHAMPTON — With the Wednesday reopening of the Green Room on Center Street, Northampton has a reinvigorated cocktail experience worthy of any cosmopolitan city.

The bar is under the new ownership of Perrin Hendricks, owner of the Berkshire Farm Collective, and Will Trienens, who previously helped run the lounge when it was owned by local real estate magnate Eric Suher.

“I’d been in contact with Eric over the past several years about the status of it,” Trienens said. “And then an opportunity arose where he no longer wanted to manage it, so it was a good opportunity to sink our teeth in.”

The Green Room is one of several properties in the city owned by real estate magnate Suher that had been inactive for several years until the Northampton License Commission threatened to revoke the coveted all-alcohol liquor licenses attached to the property if he did not reopen or sell it. Other such properties included the neighboring Iron Horse Music Hall, the Calvin Theater and the Basement.

While some of the businesses that made deals with Suher — such as the Parlor Room, which acquired the Iron Horse, and Gombo, a New Orleans-style restaurant — have struggled to obtain all-alcohol licenses, with Suher unable to provide the requisite certificate of good standing from the state’s Department of Revenue, the Green Room has been fortunate to avoid such obstacles, with Suher able to provide the certificate allowing the license to be transferred.

“It was a lot of hurdles and we really feel for those guys who are still in the mix,” Hendricks said. “There’s a lot of moving parts on all sides, parts that historically just don’t move. It can be tricky.”

Though it retains the Green Room name, the lounge has been completely redone, with new tables, paintings, decor and bar top. “Without doing anything structural, we renovated top to bottom,” Hendricks said. “Literally everything you can see except the floors.”

The Green Room also had the good fortune of finding a bartender/manager well-versed in the complicated field of cocktail mixology: Anthony Brocatto, a Boston-area bartender with more than 10 years of experience who recently worked at Backbar, a Somerville craft cocktail lounge that has been ranked as one of the best bars in the Boston area by publications including Boston Magazine and Time Out.

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Brocatto, who moved to Northampton due to his girlfriend entering a graduate program at Smith, most recently manned the cocktail bar at The Archives in Amherst.

“The timing was really good, because when I first moved out here, I definitely asked myself the question of, do I really want to do the industry thing out here?” Brocatto said. “But I think having the opportunity to kind of say my piece about the craft while I’m in town feels remarkable and special.”

Current cocktails on the menu for Green Room include “Mr. Owl,” consisting of rum, applejack, raspberry and cacao, a creation of Brocatto’s from 2022. An original drink on the menu is “Scourge of Malice,” made of arrack, rye, sherry, Swedish Punsch and cedar.

“I come from the perspective of trying to be a steward of the craft,” Brocatto said. “With that comes a regimen of teaching classics and modern classics. There will also be more original cocktails too down the line, but I’m definitely a ‘laying the foundation’ sort of person.”

The Green Room formally opened for business on Wednesday with a limited menu of drinks, with more offerings including possible food items expected in the coming weeks and months. The bar’s location at 28 Center St. is next door to the Iron Horse, meaning the Green Room can expect an influx of customers when shows begin returning in May.

“The whole town’s rooting for that,” Hendricks said. “I think it’ll be great for everyone.”

Alexander MacDougall can be reached at amacdougall@gazettenet.com.