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By Emily Thurlow

EASTHAMPTON — There’s a helping of glitz and glam dawning on the horizon in the city.This week, luxury jewelry store Aurora Jewelers will open its 106 Union St. doors on Saturday with a grand-opening celebration.The store’s owner, James J. Murning III...

By Emily Thurlow

AMHERST — Deborah Noyes likens herself to that of a magpie of a crow, collecting a variety of pretty, and occasionally shiny, items ranging from furniture and pottery to decor and lighting.The California-born entrepreneur’s love of collecting...

By Emily Thurlow

FLORENCE — A challenge in staffing has provided a new opportunity for two longtime Valley business owners.For nearly 30 years, Clara Li and Ken Cheung have relied on family members as well as a handful of locals to staff their Pine Street Chinese...

By Emily Thurlow

GOSHEN — It’s not uncommon to see Tiffany Marcinek preparing food in a kitchen.Whether it’s her own space or at a friend’s house, Marcinek has been long dubbed the go-to person for catering.But for the past three months, she’s been focusing on her...

By Emily Thurlow

NORTHAMPTON — Like the name of her new business suggests, Alaina Bavelas hopes that Bam Nail Studio will have an impact on the city.But unlike the heavy sound that resonates from a falling object, Bavelas intends the sound that accompanies her “Bam”...

By Emily Thurlow

NORTHAMPTON — A Mediterranean breeze has swept through downtown, bringing a taste and feel of Morocco to Main Street with Meriyem’s Cafe.Located in the storefront formerly occupied by Dobrá Tea, the Northampton eatery offers its patrons the allure...

By Emily Thurlow

NORTHAMPTON — As a teenager, Justin Brown relished visiting downtown with his friends. On a number of occasions, the Westfield native could be found hanging out in front of the former Iris Photo & Digital waiting for photos to be developed. Little did...

By Emily Thurlow

HATFIELD — Though fresh-cut flowers tend to have a short shelf life and will eventually wilt over time, the impact of that posy may last a lifetime.Whether it’s a handful of clove-like scented periwinkle bachelor’s buttons or a roomful of crimson...

By Emily Thurlow

NORTHAMPTON — Pride is making a colorful return to the city this May complete with a small festival and parade courtesy of a new organization called Hampshire Pride.Picking up the rainbow-colored baton to lead this year’s festivities is Clay Pearson.A...

By Emily Thurlow

NORTHAMPTON — Navigating on a pedal kart through a makeshift dirt obstacle course marked off with cones and LED lights indicating which direction to take wasn’t too challenging for 17-year-old Madison Gorrell, that is, until she strapped on a pair of...