Three County Fair launches new website

  • A screenshot of the Three County Fair’s new website, which organizers say will make it easier to buy tickets and speed entry onto the grounds for the popular Labor Day weekend event in Northampton.

Staff Writer
Monday, April 16, 2018

NORTHAMPTON — The nonprofit agricultural society that runs the Three County Fair over Labor Day weekend has launched a spiffy new website to make it easier for people to buy tickets and speed their entry onto the fairgrounds for the popular event.

James Przypek, general manager for the Three County Fair, said improving the website, threecountyfair.com, was identified as a priority when he began his tenure last fall.

“There were some improvements we wanted to make operationally from the prior website,” Pryzpek said.

He said the nonprofit organization, formally known as the Hampshire, Franklin & Hampden Agricultural Society, worked with Saffire Inc., a company in Austin, Texas, to come up with a website that is brighter and more lively and which can be updated instantly. The company specializes in developing websites for state, county and local fairs of all sizes, and handling online ticket sales and digital ticket management.

“Saffire was exceptional at listening to our goals. They delivered,” Przypek said.

The work included creating a new logo for the Three County Fair that includes a Ferris wheel and the historic grandstand.

The website is designed for easier use and allows anyone with mobile devices and tablets to purchase tickets and then print or download them.

People can already purchase discounted tickets online, with a new all-session pass for $25. Children age 11 and under will continue to be admitted for free.

Pryzpek said the Three County Fair is a modest-sized organization and wouldn’t divulge the cost of Saffire’s work. “It was a significant investment for us,” Pryzpek said.

The Three County Fair held its 200th fair last year and will celebrate the bicentennial of the organization’s founding in 1818 from Aug. 31 to Sept. 3. With 90 percent of the activities already listed on the new website, people can see what is in store for the event.

“People can start planning their experience now,” Przypek said.

Scott Merzbach can be reached at smerzbach@gazettenet.com.