Leaders bring youthful passion to United Way of Franklin County campaign

Fisk, Abramson-Clarke rarin’ to connect with residents in new ways

  • Liz Fisk Contributed Photo

  • Amanda Abramson-Clarke Contributed photo

Staff Writer
Published: 8/12/2018 7:01:48 PM

GREENFIELD — In recent years, the United Way of Franklin County has thought about how can it make a pivot in its annual fundraising campaign and generate interest from the young families living in town.

For this year’s upcoming campaign, the United Way has turned to two strong, young leaders who are active in the community, Liz Fisk and Amanda Abramson-Clarke.

Close friends who both have experience in marketing, they’re looking at the challenge of reaching a fundraising goal, though still unannounced, with a full head of steam.

“We both grew up here and we feel pretty confident with our ability to connect with residents in the community,” said Fisk, who works for WHAI & Bear Country and is the vice chairwoman of the Franklin County Chamber of Commerce.

Abramson, who works for Cohn & Company and whose mother was a former campaign co-chair, said it’s important to “fight for what’s right.” She revealed that this year’s slogan will include the moniker, “Fight for Franklin County.”

Part of that fight, Abramson noted, is the challenge some nonprofits — organizations the United Way supports — have expressed the fact they have been more in limbo in the past couple of years with regards to prospects of federal funding.

She recalled learning about when the Franklin County Community Meals program received a special stipend from the United Way. “It was the first time in that organization’s history that they had a guaranteed check, and it changed the world for them.”

It’s all about reminding residents of the importance of these programs in the area and the fact that many of them are funded by the United Way, and via donations from the annual campaign, Fisk said.

“Everyone needs to understand how many things happen in this community because of United Way,” she said.

With this in mind, Fisk hopes to instill in people around the community the value of donating to the United Way because of its investment in their own backyard.

With the approach the two good friends will bring, Fisk and Abramson are hoping they will generate an interest not only in the traditional company campaigns, but also with individuals who might not know about it.

The annual campaign will officially kick off Aug. 28 at Magpie on Bank Row, from 6:15 to 7:30 p.m. With limited space, people can RSVP online at bit.ly/2Oedjuo.

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