The Foundry to close its cafe, expand bar offerings

  • Beer texture Pogonici

Published: 3/21/2016 11:36:58 PM

NORTHAMPTON — Four years after it opened as a cafe on Main Street, The Foundry is switching gears, ditching coffee to expand its bar offerings. 

Co-owners Sonny Han, 42, and Sally Noble, 28, have been mulling the decision for several months, as coffee sales have dropped and interest in their craft beer selection has grown, Han said. 

When it first opened, the cafe was selling between 60 to 100 coffees a day, a figure that has dropped to between 40 and 50, Han said, noting that coffee makes up about 10 percent of their business. 

In comparison, The Foundry sells about 100 beers on a typical weeknight and 300 or 400 on a weekend evening, he said. The venue has 16 beers on tap and tries to rotate seasonal and trendy offerings, Han said, noting that local brews including Brick & Feather of Turners Falls and Honest Weight of Orange are particularly popular.

Because of its size — The Foundry employs about six people — it has been hard to focus on serving both beer and coffee, Han said. So the co-owners decided to focus on beer and eliminate the cafe. 

“It’ll be kind of sad to see it all stop, and there’ll be plenty of loyal customers who’ll be saddened by that,” Han said. Still, he said he is comforted by the fact that Northampton has a number of quality coffee shops where they can turn. 

By eliminating its cafe, the store hopes to expand its bar offerings and set up a beer and wine cocktail station. 

With this change in focus comes a change in hours. Starting next week, The Foundry will open at 2 p.m. Monday through Thursday and at noon on Friday, Saturday and Sunday.

Overall, Han said, business is doing well.

“Every month seems to get better and better,” he said. 

Stephanie McFeeters can be reached at smcfeeters@gazettenet.com. 




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