Bringing a new scent: New candle shop opens in Whately

  • Bethany Cairl, manager of the Wax Barn, in the newly opened candle store at 106 State Road in Whately.

  • Candles for sale at the Wax Barn candle store at 106 State Road in Whately. Staff Photo/Paul Franz

  • The Wax Barn in Whately is open for business Wednesday through Sunday from 10 a.m. to 4 p.m. Staff Photo/Paul Franz

  • Candles for sale at the Wax Barn candle store at 106 State Road in Whately. Staff Photo/Paul Franz

  • Candles for sale at the Wax Barn candle store at 106 State Road in Whately. Staff Photo/Paul Franz

Staff Writer
Published: 10/19/2020 5:25:30 PM

WHATELY — A new candle shop, touting locally-sourced products, has joined the ranks of others in the region’s candle industry.

“We want this to be for the valley, by the valley,” Wax Barn owner Kimberly Green said.

The new shop, with its roughly 2,000-square-foot show room, opened on Oct. 3 in the building next to The Fire Place on State Road.

“We’re positioning this shop as the ultimate value candle source in western Massachusetts,” she said.

Green said she and her husband, who has been in the candle business for about 30 years, drove past the building while it was for sale this spring, when she had the idea to open her own candle shop.

“I thought maybe we should just try to do a little retail store,” she recalled. “We talked through it, and we were like, ‘Let’s do it.’”

The building, which was previously occupied by The Fire Place (which moved into the building next door), required minimal interior work, Green said. They repaired and painted walls, and added a new carpet.

“We cleaned it up from the years of having pellet stoves and gas stoves burning,” she explained.

Green said the Wax Barn — which employs two full-time workers along with a to-be-determined part-time staff as business conditions dictate — aims to set itself apart from other candle shops in the valley with its affordability.

“I think the cost is really important,” she said. “What I’ve heard is while (shoppers) love candles, they feel they’re pricey in the area. The people in this area do love candles, but this is a community that doesn’t have a lot of disposable income, so it’s important they can enjoy that luxury, too.”

Candles range in price from $3 to $20, Green said.

“The candles themselves are first-quality, perfectly fragranced and priced with our local customers in mind.”

Green said her candles come in a variety of lines, including a presidential line, a gay pride line, a first responders line and pet line.

“And then, we have candles that are for each of the towns in the 413 area code,” she added.

The Wax Barn is open Wednesday through Sunday from 10 a.m. to 4 p.m.

“We want to prove you can be successful in this area,” she said, “if you can appeal to the local market.”

Mary Byrne can be reached at mbyrne@recorder.com or 413-930-4429. Twitter: @MaryEByrne




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