Making News in Business, Sept. 29

Published: 9/28/2022 2:09:02 PM
Moreau joins the Marketing Doctor management team

NORTHAMPTON — Adam Moreau of Monson has joined Marketing Doctor Inc., a media planning and buying agency based in Northampton.

Moreau brings over 19 years of advertising experience to Marketing Doctor. A longtime senior account executive for Effectv (formerly Comcast Spotlight), he was integral in creating strong, custom campaigns. With clients across New England, his accounts spannedn size and industry, including from automotive, legal, retail, health care, business services and more. He also executed political advertising campaigns for local and federal candidates.

Moreau holds a Master of Business Administration from Western New England University.

Florence Bank renews $30K gift to Habitat for Humanity

FLORENCE — Florence Bank recently renewed a $30,000 pledge to Pioneer Valley Habitat for Humanity, and in another celebration in the longtime partnership between the two organizations, a leader at the bank has joined the nonprofit’s board of directors.

Jim Hickey, vice president/director of marketing operations at the bank and a resident of South Deerfield, began a three-year term on the 15-member board earlier this month.

The ties between the bank and nonprofit continue to grow. For instance, Florence Bank recently agreed to serve as the applicant partner with Pioneer Valley Habitat to secure a $96,000 grant from Federal Home Loan Bank of Boston provided to entities offering low-income and affordable housing; the funds would offer $32,000 per build on three current projects.

Bank staff also volunteer on construction sites around the county, doing everything from swinging hammers to painting and landscaping; this year, the bank sent teams that helped complete two homes in Pelham.

Florence Bank has been a sponsor for Pioneer Valley Habitat events, and the nonprofit last year was a first-time recipient of a Customers’ Choice Community Grant.

The relationship between the two organizations began almost two decades ago, when the bank began donating to Pioneer Valley Habitat. The bank has increased its support over time and has pledged $10,000 per year since 2015 to support local projects.

The Dowd Agencies acquires Ideal Insurance

HOLYOKE — The Dowd Agencies has acquired Ideal Insurance. Now referred to as Ideal Insurance a member of the Dowd Agencies LLC, the 33-year-old insurance agency will continue to serve individuals, families and businesses throughout western Massachusetts and Connecticut from its Ludlow and Chicopee offices.

Ideal Insurance was founded in 1989 by Joseph Chaves and Antonio Goncalves and has grown over the years into a full-service insurance agency. They currently serve the insurance needs of about 2,500 individuals and families and 500 businesses in the area.

Brousseau-Pereira and Ferreira named UMACC co-chairs

AMHERST — Jackie Brousseau-Pereira, assistant dean and director of first-year seminars, in the College of Social and Behavioral Sciences, and Sid Ferreira, special assistant to the Vice Chancellor for Student Affairs and Campus Life, have joined the UMass Amherst Community Campaign (UMACC) leadership team, committing to serve a two-year term as co-chairs.

Brousseau-Pereira is a current board member and previous board president for Community Action Pioneer Valley, while Ferreira served as co-residence director for the ABC House for five years. Both bring a wealth of direct nonprofit experience to the role.

UMACC is a benefit for faculty, staff and retirees, offering the opportunity to donate to nonprofits through payroll deduction, by check or by credit card. Last year’s campaign raised a record-high $484,000 with 67% slated for nonprofits in the four western Massachusetts counties. The 2022-23 campaign goal is $460,000.

This year’s campaign will kick off Wednesday, Oct. 12 with a launch party and nonprofit fair. The event is open to the public and will be held from 11:30 a.m. to 1:30 p.m. outdoors on the Student Union North Lawn. There will be up to 30 nonprofits at the fair as well as food. Local shelters will bring dogs for all to enjoy.

Citizens donates $25,000 to food bank of WMass

BOSTON — Citizens Bank has contributed $25,000 to the Food Bank of Western Massachusetts, providing funding for its Door-to-Door food distribution program, each month serving 57 emergency food network partners (food pantries, meal sites, and shelters), 50 Brown Bag: Food for Elder sites, and 26 Mobile Food Bank sites with 42 distributions.

Without this program nearly 150,000 people would have very limited access to emergency food, especially fresh fruits and vegetables.

The donation is part of the bank’s Feeding America to Fight Hunger initiative.


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