Ira Brezinsky: New partner helps produce FallsFest

  • mactrunk

Published: 7/25/2018 1:04:36 PM
New partner helps produce FallsFest

Since 2013, the all-volunteer team at Music & Arts South Hadley (MASH) has organized FallsFest as well as Craft Fest, JazzFest, FestForward and other events in town.

This year, MASH partnered with Laudable Productions, of Easthampton, with the intention of expanding our geographic reach and curating our programming to speak to the diverse cultural communities that call the Pioneer Valley home. We believe that making the arts accessible to people from all walks of life and celebrating the vibrant cultural tapestry of our region strengthens our community, bringing new visitors to South Hadley while at the same time instilling civic pride.

Laudable productions principals Kyle Homstead and Cassandra Holden have a decades-long history of producing events in the region, including the Springfield Jazz & Roots Festival, First Night Northampton, Millpond.Live, the River Roll & Stroll and more. This is a natural partnership is an important next step in professionalizing our work.

Laudable brings expertise across a wide array of disciplines: music, visual arts, technology, fashion, event planning and community collaboration. With the assistance of MASH volunteers, Laudable is transforming FallsFest into destination event with a distinctly local character.

Join us on July 28 from noon to 10 p.m. at Beachgrounds Park in South Hadley. This year’s lineup includes Lakou Mizik from Haiti; Corazón de Granada from Spain; New York’s Salsa sensation, Ola Fresca; North Carolina’s Chatham County Line, known for their bluegrass roots and cowboy boots; StompBox Trio; When You Got The Blues; and the maestro of melodies for little people, Mister G. The evening culminates with a New Orleans all-star get-down featuring Charmaine Neville, Glen David Andrews Band and Khalif Neville, who will bring the Crescent City funk to the banks of the Connecticut River.

FallsFest is a free, day-long celebration bringing a world of joyous music, art, play, delectable food and craft beverages to the banks of the Connecticut River in South Hadley Falls. The festival is free for your car too, with complimentary parking available onsite and shuttle service from nearby lots.

In addition, festival-goers can savor delicious local food, beer, and wine; browse a curated selection of handmade crafts; explore a wide array of kids’ activities; and cool down in the splash park. More details are online at
https://fallsfest.live/fallsfest-2018.

Ira Brezinsky

South Hadley

The writer is president of Music & Arts South Hadley.




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