Fossil fuels protest, flash mob on Amherst Town Common bracket Earth Day

  • A view of Main Street in downtown Amherst. GAZETTE FILE PHOTO

Staff Writer
Published: 4/20/2022 8:09:33 AM
Modified: 4/20/2022 8:08:16 AM

AMHERST — Jewish leaders, joined by area climate and social justice activists and interfaith communities, will be calling on financial institutions to end their investments in fossil fuels in an action in downtown Amherst on Thursday.

The “Move Their Dough” event, being led by the Western Massachusetts Dayenu Circle, will be held in front of the Bank of America branch at 1 South Pleasant St. Thursday at noon.

The action is timed to both Passover and Earth Day.

During the event, participants will describe plagues, including those they consider have been caused by what they call “fossil fuel Pharaohs,” raise matzo as a symbol of urgency and demand that Bank of America invest in energy sources with zero emissions.

The hope is to deliver a letter outlining these concerns to the branch manager that can be forwarded to Brian Moynihan, Bank of America’s CEO.

Meanwhile, on Saturday at 11 a.m. on the Town Common, the Sunrise Amherst group will join with Mothers Out Front for what is being called an Earth Day Flash Mob.

That event will feature banners and costumes focused on celebrating the environment that are being made in advance. Those will be accompanied by choreographed dances by children from The Center Dance studio and Africana Dance and Fitness. People are invited to join in for some of the dances during the 30-minute event.


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