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Bueno Y Sano to come to South Deerfield

  • The old Subway location in the building at 55 North Main St. is expected to be replaced by a Bueno Y Sano location. STAFf PHOTO/DOMENIC POLI

  • The Subway restaurant in the building at 55 West Main St. in South Deerfield has closed. It is expected to be replaced by a Bueno Y Sano location. Staff Photo/Domenic Poli

Staff Writer
Published: 5/6/2019 12:23:46 AM

SOUTH DEERFIELD — Move over sandwiches. Burritos and quesadillas are coming.

The Subway restaurant in the building at 55 North Main St. closed last Tuesday and is expected to be replaced by Bueno Y Sano, a popular Mexican food chain based in Amherst.

Justin Killeen, who with Jason Kicza owns the building that houses the Subway franchise, said he reached out to Bueno Y Sano founder Bob Lowry when he learned Subway was leaving and Lowry decided to take the spot at 2 Elm St.

“They’ve been awesome to work with,” Killeen said of Bueno Y Sano, “and the town’s been very receptive and enthusiastic about the change.”

Killeen said there have been calls for culinary diversity in an area rife with pizza and grinder shops.

Lowry said this will be Bueno Y Sano’s seventh location and the first in Franklin County. He said he hopes to open the doors “in the second half of the summer.” There are shops in Amherst, Northampton, Springfield, West Springfield, and Acton, as well as South Burlington, Vt. A location at 213 College St. in Burlington, Vt., closed Jan. 15.

A 1993 University of Massachusetts graduate, Lowry founded Bueno Y Sano (Spanish for “good and healthy”) in Amherst in 1995. Lowry, 48, said the investment in the South Deerfield location is $100,000 to $150,000. He said rent will be $1,500 a month.

“It’s always kind of fun for our staff to have a new place to participate in and to be excited about,” he said. “We’re hoping that we’re profitable right away. We should be. We’re doing really well.”

He said the plan was to not expand unless he could find a place that was low cost, close to home, easy to renovate and equipped with ample parking. He said the building at 55 North Main St., which includes 2 Elm St., has those features.

Lowry said Bueno Y Sano’s business is typically half takeout, half dine-in. He said he plans to employ nine or 10 people at the new location.

Erik Pardee, 34, owned the Subway eatery for roughly four years. He said he has closed the location for “a multitude of reasons” that he declined to disclose. He said he will now focus on his three other Subway locations, the closest being 5 Clark Mountain Road in Sunderland.

Reach Domenic Poli at: or
413-772-0261, ext. 262.

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