Amherst employee tapped for effort to attract job seekers to municipal ranks

  • Brianna Sunryd, Amherst’s communications director, is a featured player in the Massachusetts Municipal Association campaign.

Staff Writer
Published: 2/24/2020 9:45:45 AM

AMHERST — With a tight job market and many people seeking to work in the private sector, an Amherst municipal employee is playing a key part in a statewide campaign to motivate potential applicants to consider working for cities and towns.

Brianna Sunryd, Amherst’s communications director, is one of a dozen municipal employees from across Massachusetts featured in a social and digital media campaign recently launched by the Massachusetts Municipal Association.

The campaign, known as MassTown Careers, based at, was created in response to a trend of older municipal workers retiring to attract fresh blood to jobs in local government, particularly younger workers.

Geoff Beckwith, the municipal association’s executive director and CEO, said in a statement that MassTown Careers will help show prospective new employees that working for a Massachusetts town or city means competitive pay and benefits,  job security, and being able to make a difference in the lives of people in a community.

“This is a vital new program for our members, who are facing a wave of retirements among older employees at a time when residents are expecting more and better services,” Beckwith said.

The initial promotional video features Sunryd and others who were invited to participate based on representing various ages, genders, specialties and parts of the state, including Auburn Town Manager Julie Jacobson, Needham Human Resources Director Rachel Glisper and Acton Town Manager John Mangiaratti.

“They’re trying to highlight that there are good benefits and competitive pay compared to the private sector,” Sunryd said.  

Town Manager Paul Bockelman said he appreciates that an Amherst employee was invited to participate.

”A lot of people aren’t thinking about local government as a career,” Bockelman said 

In the video, which was shot last fall on a blustery day on a golf course, Sunryd discusses her skills in informational technology and digital services. “It feels great to make a positive impact in my community,” Sunryd says in the video.

Sunryd said she hopes Amherst will see more interest and applicants for various jobs as a result of the postings being linked to

Scott Merzbach can be reached at
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