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Amy Johnquest: Betting results from thought-provoking art display

To the editor:

Many folks strolling Main Street in Northampton in September may have noticed the window filled with lottery tickets at the A.P.E. Ltd. Gallery. This was a community-based art project where more than a hundred folks became shareholders in the installation titled “Scratch Ticket to Paradise.” It was part of an exhibition that artists Sally Curcio, Anne LaPrade Seuthe and myself put together called “A Prize Every Time” that explored luck, chance and our relationship to money.

As a courtesy to the curious, here are the results from the scratch tickets: Out of $3,460 invested in scratch tickets the total winnings are: $2,125 making a total loss (or gain for the Mass Lottery) of $1,335. Investors bought unlimited shares at $20 each, which are now valued at $12.28 each. The window display of tickets was not only beautiful, but highly “attractive” and drew a record number of people into the A.P.E. Gallery.

Some additional fun facts about the show: The biggest ticket pay off was $150 off of a $5 ticket. Inside the “Prize Every Time” exhibition the piggy bank piece called “Be the Change” took in some cash for particular causes: The Northampton Survival Center gets $36.84; the Northampton Arts Council (which also supported this exhibition in part by a grant) gets $14.82; Larry’s veterinary fund (he tangled with a porcupine a day before the show) gets $14.75; artist’s snack fund received $12.60 (of which we are enjoying as we write this to you) and last but not least, Gamblers Anonymous will receive $5.81. Special thanks to the A.P.E. folks, shareholders, photographers and folks who came out to support this thought-provoking show.

Amy Johnquest


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