Daily Hampshire Gazette - Established 1786
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Family pledges to buy local for holidays

To the editor:

It was good to read Margot Cleary’s latest Conspicuous Consumer column. It would have been even better if she had drawn readers’ attention to the many other local merchants who offer birthday freebies, and to local alternatives to online shopping.

Money spent with local vendors stays in the community. Just as CISA encourages us to buy local foods, so we can think about buying clothing, toys and household items from local merchants. Pioneer Valley Local First (www.pvlocalfirst.org/shiftyourshopping) and all the local Chambers of Commerce have resources for shopping locally.

In the Pioneer Valley, we’re fortunate to have incredible numbers of unique local stores. Our family has promised to do 100 percent of our holiday gift shopping this year at independent local stores and crafters and/or locally produced goods.

With half our shopping done, we’re on track to meet this goal.

Shel Horowitz


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