B2B ID: Becky Castro, creator, Keep it Off Once and For All.com, Northampton
NAME: Becky Castro
JOB TITLE, COMPANY: Creator, Keep It Off Once and For All.com, Northampton
WHEN THE BUSINESS STARTED: October 2012
WHAT YOU DO: Keep It Off is a permanent weight-loss program that is accessed virtually across the nation. I built this program from scratch and originally tested it on myself. So far, I have lost 64 pounds, and participants lose an average of one pound per week. I was fed up with all the weight-loss hype I encountered that promised easy fixes that I, too, wanted, but knew weren’t really possible. Like most people, I didn’t want losing weight to be too hard or temporary. This program allows people to mix and match foods they love to create personalized/customized meals. There is no deprivation or hunger but rather choices and empowerment. There is also an exercise component that takes you from an attitude of “I have to exercise” to “I want to exercise.” This year, I will run a 5K. That is a miracle because I once hated exercise. Participants are embracing these same lifestyle changes, too.
EXPERIENCE: At 26, I started a graphic design company. Twelve years ago, I started and still run ILoveMondayMornings.com, a coaching program for business owners and CEOs. I have professional designations as a Certified Professional Co-Active Coach and a Professionally Certified Coach. I’ve always motivated people to change habits for as long as I can remember. Becoming a coach was a way to focus that impulse into a full-time profession and now, with Keep It Off Once and For All, I can continue to deeply support people in positive change.
THE MARKET: People seeking to lose weight and keep it off permanently while eating what they love.
HOW YOU REACH OUT TO IT: Internet marketing, presentations, flyers/brochures and word of mouth.
WHAT FINANCING HURDLES HAVE YOU FACED AND HOW HAVE YOU HANDLED THEM? I’m self-financed. As an entrepreneur for 27 years, I learned a long time ago to take the same monthly draw from my sales regardless of actual money made, knowing that I would have lean months too.
KEY TO SUCCESS: Do not give up, ever. No matter what. Be on the look out for ways to scale up and expand. For example, Keep It Off Once and For All turned out to be about so much more than losing weight. Program participants are changing the way they talk to themselves (from harsh self-talk to kindness) and are getting positive feedback from others. They are not only losing weight and exercising, but they are embracing life and engaging in activities that are meaningful to them. Often these activities have been pushed aside at length, sometimes for years. The participants are bringing forth more and more of their true self. This is the biggest accomplishment of this program.
CHALLENGES: Having time for myself while being a single mom, a business owner and a mentor.
MISSTEP YOU LEARNED FROM: I have fallen down so many times, and each time, I learn something.
WHAT OTHERS COULD LEARN FROM YOU: To have abundant confidence, evaluate your progress by comparing yourself to yourself. Don’t compare yourself to others.
WHO HELPED MENTOR YOU PROFESSIONALLY: As long as I am open, everyone I encounter has some wisdom to offer. I’m always listening.
TOP GOALS FOR 2013: Be a great mom, treat myself kindly and be as successful as I can in business, creating a positive impact.
ADVICE FOR OTHERS SEEKING BUSINESS SUCCESS: Join a professional organization. Don’t do your business alone: it’s no fun, it’s harder, and your growth will be much slower!
PARTING THOUGHT: My next monthly free conference call offered as part of the program will be held Wednesday, May 15 at 6 p.m. The topic is “Why Sugar is so Detrimental to your Health, and How To Stop Craving It.” Feel free to join by calling 605-475-4000; after the prompt, enter pass code 973173#.
B2B ID is compiled by Janice Beetle, owner of Beetle Press in Easthampton. Beetle Press offers writing, editing and graphic design services. www.beetlepress.com. To suggest a subject for B2B ID, email Beetle at firstname.lastname@example.org.