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New frozen yogurt shop opens in downtown Northampton

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Berkshire Yogurt, at the corner of Main and Market Streets in Northampton Thursday.

Berkshire Yogurt, at the corner of Main and Market Streets in Northampton Thursday. JERREY ROBERTS Purchase photo reprints »

— Just in time for warmer weather, a new frozen yogurt shop is open downtown. Berkshire Yogurt, with locations in South Hadley and Lenox, debuted its new Northampton shop on Bridge Street in the building that had been home to Jennifer’s Hair Company.

“I think it is going to be a home run. People keep peeking their heads in the door and asking when we are going to be open,” Kim Wilson of Chicopee, the store manager, said before the shop opened Saturday.

Wilson said the store will employ about 10 people.

Work has been progressing on the property since January. Wilson said that she and co-workers had been looking at Northampton locations for over a year, and when the space opened up at the corner of Market and Bridge streets, they jumped at the chance for what they believe is the perfect location.

“It is a melting pot of a lot of people, the foot traffic that goes by the store is incredible,” she said.

Wilson said the Berkshire Yogurt in Lenox is a seasonal shop that opened in May last year, while the shop in South Hadley, which opened last August, is a year-round shop.

She said the atmosphere and decor of shop, which features bright yellow walls and natural wooden countertops, is a style created by Jerry Gallo and his father, Tony, of Lenox. They sought to create a shop that reflected the environment of the Berkshires.

Wilson said the shop will have four frozen yogurt machines, offering eight flavors that change every two to four days. The flavors can vary from red velvet cake to peanut butter to coconut. She noted that the shop will have over 46 toppings, which customers can serve themselves. Everything is priced by weight.

The product comes from New Jersey and often has live active cultures. Most flavors are nonfat, and some no-sugar options are available. The shop also carries sorbet.

Wilson said she thinks that the key to the business is choosing the right locations. Much research was done to determine the local traffic and competition. Downtown Northampton has one other frozen yogurt shop, GoBerry.

“We are thinking about opening others, we just have to find the right town and foot traffic,” she said.

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