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B2B ID: Lauren Abend, Empowered Healing Sports Massage of Hadley

NAME: Lauren Abend

JOB TITLE, COMPANY: Empowered Healing Sports Massage of Hadley

WEBSITE: www.empoweredhealing.massagetherapy.com

AGE: 33


WHAT YOU DO: I am a massage therapist, specializing in deep tissue sports massage for the athletic and active body. I focus on releasing areas of tension in the body, providing greater range of motion to the muscles and joints and helping in injury recovery and maintenance for better athletic performance. I work with clients ranging from competitive college athletes, triathletes, rock climbers, cross-fit athletes and weekend warriors.

EXPERIENCE: I have been involved in sports and athletics all my life. Being a very kinesthetic person, it felt natural to choose a career that was focused on my love of fitness and health.

THE MARKET: I focus on reaching out to personal trainers, college sports teams, rock climbers, cross-fit athletes and active people all over the Valley.

HOW YOU REACH OUT TO IT: I try to spend time every month personally visiting local places in the Valley that focus on personal fitness and athletics to let them know about me and the work I am passionate about. I also volunteer at local sporting events or gyms by setting up my massage chair and offering massage while handing out my marketing materials. I have reached out through phone calls to the local college athletic trainers so they can refer their athletes to me.

KEY TO SUCCESS: Never give up or slow down, and stay positive. I never think that I won’t succeed. I also believe that by challenging my own athletic boundaries and participating in an event that is new and difficult for me is a great way to generate knowledge about my clients and what their muscles may be seeking for optimal athletic performance and recovery.

MISSTEP YOU LEARNED FROM: Beginning a business takes commitment and focus, but some days it is more proactive to take the day off when there is no massage work to be done. I try to make sure that I get in the physical activity that I need to keep me restored, to eat well and to get a massage.

WHAT OTHERS COULD LEARN FROM YOU: To do the work that interests you the most; find a niche and focus on it.

WHO HELPED MENTOR YOU PROFESSIONALLY: My own massage therapist helped steer me in the direction of sports massage. She knows my personality and thought athletics would be a great focus.

TOP GOALS FOR THE YEAR AHEAD: I hope to increase my client base, to bring in more college athletes and dead lift 200 pounds.

ADVICE FOR OTHERS SEEKING BUSINESS SUCCESS: Always put your energy in a proactive direction.

PARTING THOUGHT: I love my work. My clients inspire me every day. When I feel tough, they humble me and do something completely awe inspiring; when I feel tired, they tell me about their winning event, and I feel energized; when they injure themselves trying to reach the finish and come to me for repair and then go out and try harder, I know that this is what life is about — always try harder, always work harder and always challenge yourself. Life is never boring and my work reminds me of that each day. I hope to continue to push, work and challenge myself to become a therapist that can continue to help athletes to keep on moving forward in the activities that inspire and motivate them.

B2B ID is compiled by Janice Beetle, owner of Beetle Press in Easthampton. Beetle Press offers writing, editing and graphic design services. www.beetlepress.com. To suggest a subject for B2B ID, email Beetle at beetlepress@charter.net.

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