World Eye Bookshop finds second home in Florence
NORTHAMPTON — When Jessica Mullins opened the Florence location of the World Eye Bookshop, she had two goals in mind. One, assure people the original Greenfield store wasn’t closing, and two, get people in the door.
Mission accomplished on both counts.
Mullins opened the new location in early October, and wanted some more time to get more inventory and fixtures in place before holding the grand opening, which was held Friday.
Mullins, who owns both locations, said she’s seen a steady increase in traffic, both from people off the street and those who wander in from the Cup and Top Cafe next door.
“It’s amazing how many people have stopped and congratulated us,” she said. “They seem to be genuinely happy we’re here.”
To celebrate the store’s opening, Mullins had children’s entertainers on hand, and Deerfield-based author Natasha Lowe read from her novel “The Power of Poppy Pendle” and had snacks crafted from recipes in the book. Lowe said her book is about a young girl who is born a witch, but would rather pursue the life of a baker instead.
“It’s all about following your passions,” she said.
Lowe, 46, and originally from London, said an earlier collaboration with Mullins at World Eye’s Greenfield location was extremely successful, and was delighted to have the opportunity to help celebrate the new location.
“She’s always been supportive of local authors,” Lowe said. “And, doing a reading at the grand celebration is wonderful.”
Mullins said the store keeps its focus evenly split between contemporary adult and children’s literature, but also carries gifts, games and accessories.
While Friday’s event may have been the first, it certainly won’t be the last, Mullins said, with a planned appearance by local authors Jane Yolen and Heidi Stemple scheduled for Dec. 1.
The store is open Monday through Saturday and will be opening on Sundays beginning in December, according to the store’s website.