World Eye Bookshop owner Jessica Mullins opens new, second store on Main Street, Florence
FLORENCE — Jessica Mullins wants customers to know that the opening of a new World Eye Bookshop location on Main Street doesn’t mean the original location in Greenfield is going anywhere. Mullins describes the new store as a “daughter store” to the larger, Greenfield location which has been a part of that city’s business community since the 1960s, Mullins said.
The store, being moved in to the space next to the Cup and Top Cafe on Main Street, will open for business this weekend, though not at full capacity, Mullins said.
More inventory, shelves, and store furnishings need to be brought from the main store, Mullins said, and she is planning a grand opening sometime in November.
Around August, the space became available, Mullins said, and after some encouragement from Cup and Top owner Helen Kahn, and other customers who thought World Eye would be a good fit for Florence, she decided to “spread out and diversify,” she said.
For those not familiar with the Greenfield store, Mullins said World Eye specializes in new books including fiction and non-fiction best-sellers, cookbooks, children’s literature, as well as gifts and toys, and offers free wrapping.
“Which makes us the “I’m-on-my-way-to-a-birthday-party place”,” Mullins said.
Mullins said the Florence store will have a larger emphasis on children’s books and items.
The location next to the cafe is ideal, Mullins said and plans on coordinating events between the two locales to take full advantage of it.
She said a scheduled appearance by local authors Jane Yolen and Heidi Stemple on Dec. 1 is an example of the types of events patrons can expect in the future.
She said that by and large, even in the era of digital distribution of books becoming more popular, independent booksellers who specialize in real paper and pulp are holding their own.
“We’re not on the verge of going out of business, but we’re not making a million dollars, either,” Mullins said.