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B2B ID: Patricia J. Young, owner of Restore Physical Therapy and Wellness, LLC, Hadley

NAME: Patricia J. Young, PT, MS, DPT

JOB TITLE, COMPANY: Physical therapist/owner of Restore Physical Therapy and Wellness, LLC, Hadley

WEBSITE: www.restorewell.com

AGE: 52

WHEN THE BUSINESS STARTED: November 2012

WHAT YOU DO: I am a physical therapist who uses an evidence-based, integrated approach to help women resolve urinary incontinence and pelvic pain. I also am a certified orthopedic manual therapist who provides a hands-on treatment to restore pain-free function and balance for those with musculoskeletal injuries or those in need of post-operative rehabilitation.

EXPERIENCE: I have treated patients in private outpatient orthopedics, rehab centers, occupational medicine and home health settings. I also completed a residency in orthopedic manual therapy in addition to my doctorate in physical therapy.

THE MARKET: Those seeking treatment for pelvic pain or incontinence are usually women ranging in age from late teens to elders. I treat orthopedic injuries in people from school age to elders.

HOW YOU REACH OUT TO IT: I network with other clinicians — acupuncturists, naturopaths, physicians, massage therapists and psychotherapists. Talking with other women in business and sharing what I do also connects me with those who may need my help.

WHAT FINANCING HURDLES HAVE YOU FACED AND HOW HAVE YOU HANDLED THEM? The biggest challenge was to get financing from banks. It is not easy to get money if you don’t have money or you haven’t yet proven your success. I did get financing and a line of credit through Franklin County Community Development Corporation and Alden Credit Union. Both organizations sat down and got to know me personally. They made the decision based on my history of commitment to my work and the goals I had for building a business in my community.

KEY TO SUCCESS: Ask for help. Do your research. Know there are many people who want to see you succeed.

CHALLENGES: Working with insurance companies. I currently accept third-party payment. Sometimes this runs smoothly, and sometimes my staff will spend too much time tracking down claims. This slows cash flow.

MISSTEP YOU LEARNED FROM: I realized being hard on myself was exhausting. Energy is best spent on what one can do to turn things around that don’t feel right.

WHO HELPED MENTOR YOU PROFESSIONALLY: Lyne Kendall from the Massachusetts Small Business Administration Center in Springfield coached me through the business plan process. I also have a talented group of physical therapists who I consult with when necessary.

TOP GOALS FOR 2013: To be recognized as a women’s health physical therapy and wellness center that is dedicated to providing high-quality and individualized care; to share a healing and business model that can help a wide range of women who may have a different needs and resources.

ADVICE FOR OTHERS SEEKING BUSINESS SUCCESS: Surround yourself with supportive, intelligent, caring people, and they will help you meet your goals.

PARTING THOUGHT: In supporting each other in being successful in our life’s work, we can make positive changes in our communities.

The B2B ID is compiled by Janice Beetle of Beetle Press in Easthampton, a PR and communications firm. www.beetlepress.com. To suggest a subject for B2B ID, email Beetle at beetlepress@charter.net.

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