Corina Miller in her store, The Botaniste, Monday at 101 Main Street in Easthampton. Purchase photo reprints »
Corina Miller readies a bouquet in her store, The Botaniste, Monday at 101 Main Street in Easthampton. Purchase photo reprints »
Job title and company: Corina Miller, owner of The Botaniste, a flower and vintage furniture, clothing and art shop, 101 Main St., Easthampton
Age: 33, going on 17 and 73.
Your duties: To be the creative force behind the Botaniste brand, and to run the shop when it’s open, Wednesdays through Saturdays, noon to 6 p.m.
How did you land your job? I’ve been exposed to many creative women; keenly observing, while pursuing what I loved, was how I found my way. I also did an internship with a good florist in Manhattan.
What’s most challenging about your work? Staying on top of the myriad of projects that are always unfolding.
What do you like about your job? I adore nature, conserving, repurposing things and decorating, so being a florist in tandem with a secondhand boutique makes a lot of sense.
What is your key to success? Believing in the best possible outcomes and trying to follow my values. I also think that flair and chartreuse green make nearly everything look better.
How do you feel the Valley economy will fare this year? As a global community we’re shifting our values and approach to how we consume.
We’re going to become even more inventive with ways in which to have a lifestyle that feels good.
Why did you choose to do business in the Valley? I’m a singer and actress as well as a florist and decorator, and this is a good place to nurture both careers. I was raised here while always going back and forth to England visiting our large, extended family. Here is a home turf, and it’s the happy Valley, so that’s fun. That said, my time out and about in the world is instrumental to nurturing it all.
Who has helped mentor you professionally? My four British aunts are garden designers and decorators. The founder of the Anthropologie, a chain of retail stores headquartered in Philadelphia that sells women’s clothing and accessories and other items, and Cath Kidston of England, (her brand’s a bit like a British Martha Stewart) also are influential creative leaders.
Name a few of your goals for the coming year: This February marks the year anniversary of the shop. I’d like to continue polishing the operation, to gather an even wider selection of special treasures, and to expand our team. I also want to delve deeper online as it’s such an incredible resource. I want to continue to find ways to feel connected with England. Lastly I want to continue to take the shop towards being an eccentric greenhouse and to make our new ceiling beautiful.
Tell us a little-known fact about you: I’m pretty intuitive. Everyone possesses that quality, some embrace the ability more than others; the more that you do, the stronger it gets.
What is your advice for others seeking business success? Every time you need to cross a river, know that the right people or tools will appear to help you; trust your instincts. Do what you love and feel good about. Be brave, kind and humble. Celebrate the unique.