Tracy Collins

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Job title and company: Tracy Collins, owner and baker, SugarBakers Cake Truck, Southampton

Age: 39

Your duties: Pretty much everything: baker, truck driver, customer service, dishwasher and everything in between.

How did you land your job? I created it.

What’s most challenging about your work? As a sole proprietor, there are no closed days — my job is seven days a week

What do you like about your job? I love talking to people about interesting ways to use the truck: customer and employee appreciations, anniversaries, birthday parties, college events. We had one group of parents that had us at their house to celebrate sending their kids off to camp — after the kids left.

What is your key to success? An excellent product and good customer service.

How do you feel the Valley economy will fare this year? Fare-ly well.

Why did you choose to do business in the Valley? Food trucks are tricky in this part of the state with no really big city like Boston as a hub. But the Valley has something else — quirky people who appreciate a unique experience and support small business. Plus, I grew up here and love being able to participate and give back to my community.

Who has helped mentor you professionally? I have talked to many small business owners and other food truck operators. People who have experience and are willing to share their knowledge are such a gift.

Name a few of your goals for the coming year: I hope to expand our parking days for the public and to promote SugarBakers as a fun and affordable option for other businesses to use.

Tell us a little-known fact about you: I have absolutely no desire to be on Cupcake Wars — WAY too stressful!

What is your advice for others seeking business success? It’s a scary leap to start a new business. Plow forward even when people say, “But that’s never been done here.”