City seeks shoppers input on how they spend money in Easthampton
The city’s Local Works committee is seeking public input to discover how shoppers spend money in Easthampton.
The committee, a collaboration of city officials, residents, business owners and organizations trying to promote shopping for goods and services in Easthampton to grow its local economy, is asking residents to fill out a consumer preference survey about how they shop in and outside of the city.
“Basically, we are trying to establish a baseline of consumer spending and shopping habits in Easthampton so that we can evaluate consumer needs,” Assistant Planner Jamie Webb said. “We’re trying to plan for growth.”
The survey asks residents to estimate how frequently they shop at various businesses in and around Easthampton, what types of businesses they would like to see here and why they choose to buy certain goods or services outside the city. The results of the survey will be used in a citywide local preference and economic development study to determine current and future needs and will be made public.
If numerous respondents state that they would like to buy children’s clothing in Easthampton, but no stores sell it, Local Works could look into ways to attract more clothing retailers to the city, Webb said, as an example.
The survey will be available at www.localworkseasthampton.org until May 16. Hard copies of the survey will be available along with drop-off boxes at the Municipal Building, Big E’s Supermarket, Lathrop Community, and the Easthampton Enrichment Center and Council on Aging.
— REBECCA EVERETT