Elves handing out treats throughout holiday season in Amherst
AMHERST — Shoppers in downtown Amherst are being greeted each Saturday afternoon by elves handing out morsels of confections during the holiday season.
Alex Krogh-Grabbe, director of the Business Improvement District, said his organization is partnering with four businesses in a program called “Warm Winter Treats.” For four Saturdays in December, volunteers from the Amherst Regional High School clad in green elf caps and red Amherst BID shirts, will be passing out the treats on North Pleasant, South Pleasant, Main and Amity streets. The BID is buying the sweets, such as brownies and doughnuts, from the businesses.
“It adds to the welcoming nature of downtown,” Krogh-Grabbe said.
The elves will be out between 1 and 3 p.m.
The effort began last Saturday, to coincide with the Greeting Card Day sponsored by the Daily Hampshire Gazette. The students gave out brownies made at Henion Bakery. They will continue with doughnuts from the Glazed Doughnut Shop today and products from both Black Sheep Deli and Loose Goose Cafe for the next two weeks.
Krogh-Grabbe said the elves are part of making sure visitors are aware of the presence of the BID and its ongoing work, which has included new holiday lights and garland on lampposts, additional lights on the Merry Maple and the first block party in September.