Atlantic 10 to Brooklyn: A good idea?
So the Atlantic 10 is moving its men's basketball tournament yet again.
Brooklyn is the latest spot, following Atlantic City, Cincinnati, Dayton and Philadelphia. The quest is to find big crowds without compromising the event's neutrality, which was an issue in Ohio.
Neutraility shouldn't be an issue in Brooklyn. Fordham barely has a homecourt advantage at Rose Hill Gymnasium, its fans aren't likely to be a factor at Barclays Arena.
The A-10 always seems to believe that there's a neutral or close-to-neutral city out there where 10,000 will show up for its tournament and if they move around enough people will eventually show up. This quixotic quest precedes the conference's current administration. Don't get me wrong, I don't blame them for trying. But there might not be a such a place.
The problem is the league's fans don't travel well. Most of the schools have a good base of diehards, who'll show up, but not enough. Getting causual fans to go to a game between Rhode Island and St. Bonaventure is a challenge. Will New York, which has a few residents, have enough casual fans show up to give the building some energy? The A-10 always resisted playing in the Wachovia Center, opting for the Spectrum because Wachovia was too big. Barclays figures to be at least comparable.
In year one, I'd push cheap tickets and reasonable parking. BIG discounts for group sales. Create a fun event that people will want to come back to, instead of pricing people out before they ever walk in.
Having the event in New York at the same time as the Big East Tournament also seems like a risky play. Does the league want to be New York's junior varisty event? I get the desire for New York media exposure, but the A-List media will be at Madison Square Garden. The Big East will be on the backpage of the NY tabloids, but the A-10 gets 16 inches somewhere deep inside.
If people show up, the Atlantic 10 will look brilliant and what media people cover it won't matter. If not the league will be looking for yet another home for its tournament, not too far down the road.










