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Roger Taylor

Job title and company: Co-owner, Coco & The Cellar Bar, 95 Main St., Easthampton.

Age: 34

Your duties: I cook, clean, make orders and replace light bulbs.

How did you land your job? My wife, Unmi Abkin, and I opened Coco in September 2011, with my sister, Moira Taylor.

What’s most challenging about your work? Finding enough hours in the day.

What do you like about your job? The people. Our employees, customers and everyone else who comes through the doors in a given day.

What is your key to success? I’ve been blessed with a complete inability to recognize when I’m in deep trouble.

How do you feel the Valley economy will fare this year? I think things are looking up.

People aren’t afraid to spend money. They just want to do it wisely, and I respect that.

Why did you choose to do business in the Valley? I grew up here, and Unmi and I moved back from California to raise our daughter, Coco, here.

Who has helped mentor you professionally? My wife. She has more business sense than I ever will.

Name a few of your goals for the coming year: I want to laugh more, and laugh at the Red Sox less. Everyone at Coco is looking forward to spring produce as well; I love squash as much as the next guy, but enough is enough.

Tell us a little-known fact about you: I am 25 percent of the best-dressed As Schools Match Wits team this Valley has ever seen.

What is your advice for others seeking business success? If you want to succeed, be prepared to give it your all. You will have to, at some point.

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