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PiNZ to open entertainment center at Hampshire Mall

  • An exterior view of Autobahn Indoor Speedway is shown Oct. 25, 2017 at the Hampshire Mall in Hadley. GAZETTE STAFF/SARAH CROSBY

  • David Breen, chief executive officer of PiNZ, sorts through floor plans of the new Hadley location Wednesday in the Hampshire Mall. GAZETTE STAFF/SARAH CROSBY

  • The under construction space that will be lanes at the new Hadley location for Pinz bowling alleys is shown Oct. 25, 2017 in the Hampshire Mall. GAZETTE STAFF/SARAH CROSBY

  • Mason Mario Loureiro smooths out freshly poured concrete on the space that will be raised seating behind the bowling area at the new Hadley location for Pinz bowling alleys Oct. 25, 2017 in the Hampshire Mall. GAZETTE STAFF/SARAH CROSBY

  • The new Hadley location for Planet Fitness is shown Oct. 25, 2017 at the Hampshire Mall. GAZETTE STAFF/SARAH CROSBY

  • The inside wall of the new Hadley location of PiNZ, which will eventually be glass, is shown Wednesday in the Hampshire Mall. GAZETTE STAFF/SARAH CROSBY

  • David Breen, chief executive officer of Pinz bowling alleys, sorts through floor plans of the new Hadley location Oct. 25, 2017 in the Hampshire Mall. GAZETTE STAFF/SARAH CROSBY

  • Electrical foreman Ed LaPlante, left, and electrical apprentice Sean Crawford work on what will be the kitchen area at the new Hadley location of Pinz bowling alleys Oct. 25, 2017 in the Hampshire Mall. GAZETTE STAFF/SARAH CROSBY

  • A candy dispenser is shown Oct. 25, 2017 at the Hampshire Mall in Hadley. GAZETTE STAFF/SARAH CROSBY

  • Lynn Lavigne of Chicopee, center, eats Subway with her grandchildren Adriana Jeannenot, 8, and Ethan Jeannenot, 6, both of Hadley, Oct. 25, 2017 at the Hampshire Mall in Hadley. GAZETTE STAFF/SARAH CROSBY



@BeraDunau
Monday, October 30, 2017

HADLEY — David Breen, CEO of PiNZ, is very clear about what he wants people to do in his establishment when it opens in the Hampshire Mall — have fun.

“It’s about the experience,” Breen said. “It’s not about the score.”

PiNZ is a bowling and entertainment franchise which currently has two locations, one in Milford, which has been operating for 12 years, and another in Kingston, which has been operating for one.

The landlord for the Kingston location is Pyramid Management Group, which owns the Hampshire Mall.

“We’ve had great success working with them,” Breen said.

As such, several locations were discussed with Pyramid before the Hampshire Mall was decided upon as the third spot for the franchise.

The establishment is looking to hire about 75 full- and part-time staff, and is set to open this December.

Breen noted that the PiNZ’s eight black-colored bowling lanes will not be used for bowling leagues. Rather, the bowling will be geared for the everyday bowler, and it won’t be the only entertainment option on-site.

Some 40 games will also be available, some of which will dispense tickets for prizes. These games will be operated by a card system.

The bowling machines will be string machines, meaning strings are attached to the pins in order to reset them. Although these machines are certified for league play, Breen said that their power consumption is a tenth of a typical bowling machine.

PiNZ will also feature a restaurant with a full bar, and 14 beers on tap. Breen said that neither of his other PiNZ establishments have had liquor license violations, and that the business has a “phenomenal card scanning system” for identifications. He also said that he doesn’t foresee the young population around the Hadley location as providing additional challenges.

Breen, a former selectman in Mendon, said that the Hadley government has been great to work with.

“I can’t say enough good things about them,” he said.

While there will be space for local bands to play, Breen said that the Hampshire Mall PiNZ will not be a concert venue, unlike the PiNZ in Kingston.

Breen said PiNZ’s is attracted to Pyramid Management Group because of its effort to reinvent itself. He noted that Pyramid is adding more dining and entertainment options to its malls, alongside retail, in order to turn them into destinations.

“You come out for the night,” said Breen.

That’s exactly what’s happening at Hampshire Mall, off Route 9 in Hadley, said Lisa Wray, director of marketing for the Holyoke and Hampshire malls.

“They’re (Pyramid) a very forward thinking company,” she said. “They’re adding more options.”

PiNZ will occupy the left side of the food court, and Wray said that four establishments that were located in that spot have either moved elsewhere in the mall or relocated altogether.

The same thing happened with three establishments to make way for Planet Fitness, which is set to open in the mall in November. The fitness club chain is taking space near JCPenny, relocating from its current location at Russell St.

Wray said that all establishments were given the option to relocate within the mall. She also noted that relocation can be a positive thing.

“Oftentimes it’s a great opportunity,” she said.

PiNZ and Planet Fitness are counted by Hampshire Mall among the 60,000 square feet of new or remodeled retail and entertainment space that’s been put into the mall this year.

Some of the changes at the mall this year, which next year will mark its 40th anniversary, include PetSmart, which opened last spring in the prominent spot formerly occupied by Best Buy; and the Autobahn Indoor Speedway, a go-karting facility that opened near Dick’s late last year.

Wray said that while the mall is looking to add more dining and entertainment options, there will always be a retail component to the space.

The mall still has retail shops and traditional anchor tenants JCPenney, Target, Cinemark and Dick’s Sporting Goods.