Gearing up for the Pan-Mass Challenge

Last modified: Thursday, July 31, 2014
Matt Haskins, above left, owner of Matt’s Barber Shop of Amherst, shaves a bicycle logo supporting this weekend’s Pan-Mass Challenge into the back of customer Ted Diamond’s head.

Diamond, who lives in Amherst and is the owner of the Hadley Veterinary Hospital, is riding the entire Sturbridge-to-Provincetown route to raise money for cancer research and treatment at the Dana-Farber Cancer Institute in Boston through its Jimmy Fund. His wife, Robin Diamond, who will ride the Wellesley to Provincetown segment, had the PMC logo painted on her toes at Amherst Nails. Stephanie Huynh and Genny Mai painted the nails. Both businesses donated their services.

The Diamonds are among 38 people from Hampshire County participating in the event. Since it began in 1980, the annual bike-a-thon has raised $340 million; this year’s goal is $40 million. More than 5,000 riders from around the United States and other countries are expected to participate.

The Diamonds are part of Pook’s Pedalers, formed by Judith Souweine of Amherst. The 11-member team honors Souweine’s late husband, Jonathan Z. Souweine, who died of leukemia on April 7, 2009. Souweine, a longtime lawyer in Northampton, was also active in many civic and community activities.

For more information about the Pan-Mass Challenge go to www.pmc.org.