Jen Nieman and Nick Adams, Nuptunes

Last modified: Monday, February 10, 2014
Job title and company: Co-owners, Nuptunes, Northampton

Age: Jen is 29, Nick is 36.

When business opened: January 2013.

Your duties: We write and record custom songs for special events. We specialize in weddings and writing “first dance” songs.

How did you start your business or land your job? We were asked to write the “first dance” song for Nick’s sister’s wedding in October 2012 and we sang it as a duet. After we performed it at the wedding, people were saying we should start our own business writing custom wedding songs. We thought it sounded like a great idea and decided to go for it.

What’s most challenging about your work? Marketing ourselves and our service. We have a unique idea, and it’s been difficult to get our name out there because people don’t know that we exist, so we have to find creative ways to let people know that we’re here.

What do you like about it? To be able to give that gift to a newlywed couple has been an amazing feeling for both of us. To present them with their very own song about their love for one another, and seeing their faces light up with that love, is really awe-inspiring.

What is your key to success? Listening to our clients’ wants and needs, and working with them on every level of the process. We have a collaborative relationship with our clients because we need them to supply us with the details of their love story, and they also feel very involved in the process, so it’s a win-win.

Did your business add or lose any employee positions in 2013? We established a great relationship with Paper City Music Recording Studios in Holyoke, which has helped us with recording costs, as well as supplying us with other musicians to make our music more dynamic.

What role does technology play in your business? We have Facebook, Twitter, Pinterest, and LinkedIn accounts, as well as our own website: nup-tunes.com.

Why did you choose to do business in the Valley? We live in Northampton, and have established great relationships in the area by going to a lot of networking events. The folks belonging to these groups have been very welcoming and receptive of our business, and we’ve gained a lot of value on multiple levels.

What has surprised you most about your new or expanded business endeavor? Things don’t start happening right away; you need to be patient.

Name a few of your goals for the coming year: 1) To double the amount of clients we satisfied in 2013, and 2) to get more “likes” on our Facebook page.

Tell us a little-known fact about you: We are engaged to each other, and will be married ourselves this September.

What is your advice for others seeking business success? Make sure it’s something you love to do, and be OK with taking calculated risks in order to grow your business. Don’t be afraid to bounce your ideas off of other business professionals, and don’t be afraid to be selective of the advice you receive. In the end, you have to do what you think is best for your business.